"Why do people think physical molding will elicit a specific emotion? Alpha rolling your dog to get submission makes about as much sense as grabbing your dog's tail and wagging it to make him happy..."
-Jules Weber, KPA CTP, ACDBC, CPDT-KA
The way you train an animal will affect your relationship with that animal. Chose a positive reinforcement approach.
Our mission is simple: To love and care for each and every animal through owners and professionals, by education about the effective use of positive reinforcement and clicker training techniques.
We guarantee a no harm done approach, and strongly disagree with the use of choke, prong, and shock collars. Why use punishment tools to train when there's another way?